Central New Jersey

Leads before they're leads.

TradeFlag cross-references municipal filings, property data, and owner records to find homeowners who need your trade — and gets them to you before anyone else.

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Signal
Building Permits
New construction and renovation permits filed with the township
Signal
Code Violations
Homeowners cited for issues that need a licensed contractor to fix
Signal
Property Transfers
New owners who often renovate within the first year of purchase
From filing to your phone
Every two weeks we pull fresh municipal data, cross-reference it with property records and owner info, score each lead by urgency and job size, and deliver only the ones that match your trade.
01

We monitor the filings

Biweekly requests to every municipality in the coverage area. Permits, violations, and property transfers — collected and structured before anyone else sees them.

02

We cross-reference and score

Each filing is matched against property records, owner data, and permit history. A renovation permit with no electrician on file? That's a signal. High-equity owner-occupied home? That's a qualifier. The combination is the lead.

03

You get the lead first

Leads matched to your trade, delivered to your inbox with the homeowner's name, address, phone, and the specific signal that flagged them.

Your trade. Your territory.
TradeFlag is for independent contractors and small shops (1–5 crew) who want scored, verified leads — not shared lists or pay-per-click ads.
Electricians
Plumbers
HVAC
General Contractors
Roofers
Painters
Masons
Landscapers
Not another lead service
Most lead gen companies sell you the same list they sell your competitors. We start earlier and work differently.

Predictive, not reactive

A code violation for missing electrical means someone needs an electrician — and they might not know it yet. You call before they start searching.

Limited territory

Each area is capped at 3 contractors per trade — so you're not competing with a dozen shops for the same call. Most lead services sell to everyone; we close the door after three.

Data you can trust

Our leads start with official municipal filings — not ad clicks or purchased lists. We layer on property data, permit history, and owner records to build a complete picture before it reaches you.

Built for small shops

No long contracts, no minimum spend, no dashboard you'll never log into. Just leads delivered to your inbox, ready to call.

See what's in your area

We're rolling out municipality by municipality across Middlesex County. Reach out and we'll tell you what signals we're already tracking in your territory.

Dan Mistler
Founder, TradeFlag
Middlesex County, NJ